The Board and membership of the Cornwall Community Co-op could have outsourced this blog to a shiny public relations firm, or paid serious coin for media consultants with lots of connections, or engaged in duplicitous social media marketing schemes that would garner clicks and accumulate sticky eyeballs, all in the name of maximizing the Co-op’s exposure on the web and building buzz and optimizing search engine results and creating a brand-new, free-range, organic, grass-fed dotcom bubble all its own.
But they didn’t.
Instead they asked for a Co-op member to take it on. Because like everything else the Co-op does, its blog reflects the fact that it’s member-owned, locally sourced, and as natural as possible.
So I, Bill Braine, quickly begged for the opportunity, and the Board was kind enough to say “Go ahead.” I hope my editorship lives up to the philosophy.
Of course one person can’t do it alone. Please comment on the stories and opinions we publish here (members, non-members, critics, and friends), bookmark this page, add it to your RSS feed, share the URL with your friends and family, then come back to see what’s happening in the Harvest Market, in the organization, and in the local-foods movement and other communities of which the Co-op is a part. And if you live anywhere nearby and aren’t already a member, please consider joining.
I’d end with a hokey catchphrase–right now I’m toying with “Local’s just a click away”–but that would seem as forced as strawberries in December.



Looking forward to your tenure, Bill! I’ve missed your blog, and what a great voice for the Co-op to have speaking for it online.
Hurrah – Bill’s back! Your co-op sounds amazing. Ours only has a choice of 3 or 4 veggies and the same of fruit. And nothing fancy. Can’t wait to hear what you have to say about this impressive-sounding local institution!